Strong Opinions @marksbirch: Social Is Dead
There, I did it. I succumbed to the very thing I have railed against in the past. However, I cannot help but think we are starting to reach an inflection point in social networking. Facebook is showing cracks in its armor as brands question the promotional value of the platform and overall…
“The channel itself was not itself of importance; it was merely the pipe to deliver that positive experience which would lead to increased sales.”
Simple to say, not so simple to do for most businesses.
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